My Camp Rock 2

Children’s TV Series – 6 x 8 minutes and 1 x 24 minutes

Broadcaster: Disney Channel

The Disney Channel asked Media Farm to develop and produce My Camp Rock 2 as the key component to their marketing strategy for the promotion of the new Disney Movie “Camp Rock 2″. Media Farm wrote, directed and produced the series, which involved varying the original concept and taking the project right through to delivery.

 

My Camp Rock 2 – Rock the City is four days of fun, adventure and hard work for ten young performers selected from across Australia and New Zealand. Culminating in a final performance with one team winning the ultimate prize – to have their own music single released along with a professionally produced music video.

Split into two groups of five the talented performers must learn a specifically designed choreographed routine set to a music track selected from the Disney movie, Camp Rock 2. Then they got to battle it out on stage in front of a live audience as they strive to win the major prize. The Disney audience get to chose the winner through online viewer voting.

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