The Party’s Over

Client: The New Democracy

Electronic Press Kit & Music Video

Media Farm was approached by directors Claire McCarthy & Denson Barker to produce a marketing video and electronic press kit to be used at the launch of The New Democracy Foundation, a not-for-profit organisation established by some of Australia’s leading business people and former Political leaders to promote discussion about the need for political reform in Australia. Cinematographer Denson Baker and Claire developed a suitable concept that would deliver the organisation’s desired message to its members and the media.

Media Farm provided production services  and helped bring the director’s vision to life. The clip was designed to show the voice of the people and involved traveling around Australia filming everyday people miming different lines to the song. The clip featured three main characters and their frustrations with day-to-day life. The EPK involved filming and conducting interviews with one of the founders, Luca Belgiorno-Nettis, and former politicians John Button and Fred Chaney.

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