Priscilla On Stage

Client: Priscilla Queen of the Desert On Stage

Electronic Press Kit & Cinema Commercials

Media Farm was approached by world renowned musical commercial director Rob Ryan Bailey to produce a big budget cinema/television ad and electronic press kit for the stage musical Priscilla, Queen of the Desert, with an aim to boost ticket sales. Media Farm provided high end production services that resulted in the marketing videos to be used in a global campaign.

 

There were several restrictions in filming including having the cast for only four hours and restricted changes to the theatre owing to ongoing performances. We also needed a 50ft technocrane and four 35mm cameras (two on steadicam) to be brought into the theatre. In order to capture images from the audience’s perspective a platform above the seating and orchestra pit was constructed. The platform needed to be strong enough to hold up to 20 crew and four 35mm cameras plus the crane, and needed to be cleared out immediately following the shoot for that night’s performance. Media Farm assembled and facilitated a highly experienced production crew with the entire production running to perfect time and budget.

All major free-to-air networks used the electronic press kit to promote the show. The campaign led to sell-out houses in Sydney and Melbourne. The spot was described as ‘good enough to eat’ by the client.

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